Vine Lore Inc.
   1115 South 900 East
   Salt Lake City, UT 84105
   t.  801 359-0244
   f.  801-665-1584

The Tasting Room

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We are a group of professionals passionate about wine and food. We excel in promotion and education of wine & spirits. No other Utah broker offers the talent, experience and focus provided by the Vine Lore team.



Gus is responsible for all operating and management concerns for the company along with restaurant training, wine list and wine dinner development.  He is  a Certified Wine Educator through the Society of Wine Educators.  Having passed his California Sate Wine Judges Exam at UC Davis, Gus also serves as a judge at annual wine competitions. He has been accepted into and is currently pursuing the Masters of Wine Degree. Before joining Vine Lore, Gus was a restaurateur with an educational background in Career Culinary Arts and a Masters in Business Administration.


Vice President / Sales & Marketing

Tracey is responsible for providing executive leadership and management of Vine Lore's sales and marketing.
Her expertise is in all areas of client relations: securing new brands, maintaining distribution, planning depletions and navigating the complex system of the state controlled distribution system. Tracey develops and manages marketing and public relations strategies and is responsible for increasing sales and brand awareness. She is particularly attuned to market saturation and has created education programs that help direct consumers toward Vine Lore’s premium brands.
With over 20 years of management experience, Ms. Thompson has been involved in launching new restaurant concepts, designing and implementing operating procedures, and supervising staffs of up to 50 employees.
A graduate of the University of Massachusetts with a Bachelor's Degree in Business Management.
Community Organizations:
Board Member: SB Dance
Society of Wine Educators.